![]() ![]() In addition to the chimpanzee, the Trigema managing director himself also acts as a well-known advertising face of his company. "It is not uncommon for me to have to take a selfie in front of the helicopter when we land," Wolfgang Grupp recently told SWR. No matter where it lands: The helicopter is a real eye-catcher due to its eye-catching decoration. In addition to marketing articles, the portrait of the Trigema monkey also adorns Wolfgang Grupp's private helicopter. On the occasion of Wolfgang Grupp's 70th birthday (2nd from left), the Trigema monkey was not to be missed. The Trigema monkey also adorns Wolfgang Grupp's private helicopter In the meantime, the chimpanzee is used in various marketing campaigns – for example, on the lettering of company-owned vehicles, on mugs, bags, T-shirts and more. As the company explained, the cult figure has been revised again and again, but has always remained true to it. In March 2018, the company launched an animated 3D version of the cult mascot. "Now the animal rights activists can't annoy me anymore, I'm happy about that," Grupp said. Since 2016, the monkey in the commercials has been animated from the computer. Since the criticism of the animal rights activists did not want to stop, Trigema drew consequences. (Archive photo) © Patrick Seeger/dpa/Archive 2009 With the monkey advertisement and his personal appearance in the commercial, Wolfgang Grupp became known nationwide. And they all asked me, 'Where is your monkey?'" "Everywhere I went, I was introduced as the gentleman with the monkey. "I'm still annoyed today that I let myself be persuaded in 20 to shoot a commercial for 100,000 euros without monkeys, which supposedly fits better with the spirit of the times," said the textile entrepreneur in an interview with the Augsburger Allgemeine in 2018. Trigema monkey over time: real chimpanzee is replaced by computer animationīecause of the animal welfare protests, Trigema temporarily dispensed with its distinctive mascot – to the displeasure of managing director Wolfgang Grupp. Animal welfare organizations such as Pro Wildlifeand PETA found the idea less funny and repeatedly called for the "degrading advertising" to be stopped. Trigema bought the film and only had to add its own soundtrack. He had originally produced the monkey spot for a large corporation, which apparently had no use for it. According to company boss Wolfgang Grupp, he took over the concept from a producer friend. Underpinned by a distinctive voice, the spot made a strong impression on many viewers. Chewing nuts gave the impression that he was talking. It all started about 33 years ago with a real chimpanzee. Initially, however, the advertising did not go down well with everyone. Even today, the monkey is often associated with the Burladingen textile company. Over time, the mascot has always modernized itself visually. Since 1996, Trigema boss Wolfgang Grupp has personally appeared at the side of the chimpanzee. In the 90s, the recognition value of the advertising character was also strengthened by the then popular TV series "Our Charly". Outfitted with a shirt, tie and glasses, the iconic mascot addressed his audience. But how did this come about in the first place?īurladingen - "Hello Fans": From 1990 onwards, the greeting of the Trigema monkey shortly before the Tagesschau was part of the typical television evening for many ARD viewers. In the meantime, the mascot has become a cult. ![]() Since 1990, the Swabian textile company Trigema has been advertising with a monkey. ![]()
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